Marcelo Souza's profile

Ray-ban Meta - LookDev and RnD

Our task at Tendril for this one was to develop a Motion Graphics language using the graphic elements Ray-Ban was already using in their other campaigns.  My task as a Technical Director was to find ways to model those concentric lines and represent the sound waves animating through them. Also did the model prepping and Lookdev/shaders. 
Client: Meta
My Role: LookDev and Houdini RnD
Ray-ban Meta - LookDev and RnD
Published:

Ray-ban Meta - LookDev and RnD

Our task was to develop a Motion Graphics language using the graphic elements Ray-Ban was already using in their printed and still campaigns. My Read More

Published: